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The world of digital media has grown by leaps and bounds in the past few years and it is important to make your gif searchable on Instagram.
With social media apps, we can post videos, images, and GIFs of our favorite moments from our daily lives. The problem with these files is that not everyone may know what website they’re from or where to find them again if they want to see them again.
How do you make your content searchable? There are a number of ways to increase the discoverability of your content across different networks. Let’s explore how you can make your Gif searchable on Instagram.
How to make your GIF searchable on Instagram?
Now, when you’re creating your post, click on the “Caption” button and then click on the “Insert Caption” button in the dropdown menu to make your gif searchable on instagram.
You can copy and paste the URL from Giphy into the caption so that the GIF and URL are connected so that when people click on the image, they’re directed to the website.
Now, when you post the image, it will have the URL in the caption, making it searchable. follow the steps below to streamline and optimize the content.
Step 1: Make Your Content Searchable with A Unique Title and Caption
First, you need to make your content searchable with a unique title and caption.
Make sure the title is descriptive enough for people to know what your content is about, and the caption should include the website you’re sourcing the content from. So, let’s say you’re on Instagram and you’re uploading a GIF from Giphy.
You can search for a GIF by typing in the caption or keyword. When you find a GIF that you want to share, you can click on the “Share” button and then the “Copy Share URL” button that’s below it. Now, go to Instagram and click on the “Post” button to create a new post.
Step 2: Add Your Unique Brand Hashtag
To make your content more discoverable and searchable, add your unique brand hashtag.
This way, all of your content is connected with your brand. You can add your unique hashtag to your caption, and it will be added to the metadata of the image, making your content more discoverable.
Step 3: Link to A Landing Page or Website
Following this tip to Link to a landing page or website, when people click on the image, they’re directed to the website hosting the image.
If you find an image you want to use in your post, but it isn’t hosted on your website, you can link it to your website. If you’re using an image hosted on Giphy, you can click on the “Share” button and then click on “Copy Share URL.”
Now, go to the website where you want to post and click on the “POST” button to create a new post. Click on “Paste URL” and then click on “Insert” to add the URL to your post so that it’s clickable.
Step 4: Sync to Social Media Networks
You can also sync your GIF to social media networks, making it more searchable.
On the Giphy website, scroll down to the bottom of the page and click on the “Share” button. Click on “Share to” and then click on “Share to Social” to sync the GIF to social media networks, making it more searchable.
These are all ways to make your GIF searchable, giving you more content to share on your social media channels.
Conclusion
Digital content is growing and evolving at an accelerated rate. The best way to keep up with the latest trends is to know how you can make your content more searchable.
Whether you’re creating GIFs or images, make sure they are searchable so that they can be found across social media platforms.
