I love this tool for creating amazing gifs on the fly. Check it out here
Today’s social media users are extremely savvy. They rarely trust advertisements or sponsored posts, so they tend to ignore them. In order to attract their attention and enable them to notice your brand, you need to find a creative strategy that will help you stand out from the crowd.
Reposting old content is one such strategy. It might seem like a waste of time and resources but reposting your own content on social media can be an effective way of expanding your audience and generating new leads.
When used strategically, reposting your old content can lead to an increase in followers and engagement. Here’s why and how you should repost on social media if you want to expand your reach as well as drive traffic to your website.
Reposting Content on Social Media
When you repost content, you’re simply taking an existing post and re-sharing it on another social media platform.
This can be an article, a video, a podcast episode, or any other type of piece of content that you’ve already published. This is an effective strategy to expand your reach but it’s also important to understand that reposting content won’t have the same impact as creating new content.
This is because your audience has already seen your posts and has already taken action.
For example, if you have a blog post on how to use social media for business, and you decide to repost it on your Facebook page, you won’t generate as much engagement or attention as if you were to write a new blog post on the same topic.
Create a Calendar for Your Posts
If you want to repost content, you need to make sure you’re doing it at the right time.
This is important because you don’t want to repost content that your followers have already seen. If they’ve already read and taken action on a piece of content, they won’t appreciate being forced to read it again.
When you’re reposting old posts, you don’t want them to be too old either. If an article has been published for more than three months, it’s likely that it’s not relevant anymore.
When you decide to create a calendar for your posts, make sure you repost old posts at the right time. If you don’t do this, you might annoy your followers and drive them away from your page.
Select the Content You Want to Repost
Before you decide to repost content on social media, you need to make sure it’s something your followers would be interested in.
Don’t repost something that’s already been read and ignored. Instead, repost content that’s engaging, interesting, and most importantly, relevant to your followers. If your content is appealing, you’ll be able to expand your following while also generating new leads and improving your website’s traffic.
You don’t want to repost old articles that are no longer relevant, so make sure you’ve edited and updated them. You can use tools such as Grammarly or Hootsuite’s Insights to track the performance of your posts and see which articles are more popular than others.
Reposting on Facebook
If you want to repost content to Facebook, there’s a simple way to do it.
First, select the post you want to copy and then click the “More” button. From there, click the “Copy” button and you’ll be able to select the post you want to repost. When reposting on Facebook, make sure you select the option to republish.
This will enable you to edit the post and change the publishing date to the present time. This will make your post seem new again and act as a fresh lead.
Reposting on Twitter
If you want to repost content on Twitter, you need to make sure that you’re not reposting too frequently.
Twitter has a strict rule on how often you can post and if you break that rule, your account might be suspended. You’re allowed to post up to two times per day and up to a total of 10 posts per week.
If you want to repost a post on Twitter, you need to click the “Retweet” button. A pop-up will appear, from there, click the “Copy” button and select the post you want to repost. Make sure to change the date and time so that the post appears as fresh content.
Reposting on Instagram
Instagram has become one of the most popular social media platforms in the world and reposting is one of the best strategies to expand your reach and generate leads.
The only problem is that Instagram doesn’t offer a reposting option. Fortunately, there are third-party apps that can help with this. If you want to repost content to Instagram, there’s a simple way to do it.
First, select the post you want to copy and then click the “More” button. From there, click the “Copy” button and you’ll be able to select the post you want to repost. After that, log into your Instagram account and open the apps page.
There, search for a third-party app called Repost for Instagram.
Reposting content on social media is a common practice and is used by many people and brands. When reposting, it’s important to make sure you don’t overdo it and that you only repost old content that’s relevant and engaging.
If you want to repost content, make sure you edit it and update it to make it sound fresh and new. You can also change the image and include a call-to-action so that your followers understand why they should read the post.
With these tips, you should be able to repost content to social media without annoying your followers. Remember, reposting is only useful if you choose the right content and post it at the right time.